Lee Iacocca, William Novak - Iacocca: An Autobiography
In Iacocca: An Autobiography, Lee Iacocca, a legendary American businessman and former CEO of Chrysler, shares his incredible journey through the automotive industry. From his early years at Ford Motor Company—where he played a pivotal role in the creation of the iconic Ford Mustang—to leading Chrysler during a financial crisis, Iacocca reflects on the triumphs and challenges that defined his career.
This candid memoir provides a rare glimpse into the inner workings of the automotive industry, offering insights into innovative business strategies, crisis management, and the resilience required to save Chrysler from bankruptcy. Through his open-hearted storytelling, Iacocca delivers an inspiring narrative of leadership, determination, and ingenuity.
Perfect for readers interested in business, entrepreneurship, and the history of the automotive industry, Iacocca: An Autobiography is a compelling account of one man’s journey to become a transformative leader and a symbol of innovation.
Title in Armenian |
Լի Այակոկա - Այակոկա (ինքնակենսագրություն) |
Author(s) |
Lee Iacocca, William Novak |
Translator(s) |
Sona Khachatryan |
Language(s) |
Armenian |
Publisher(s) |
Antares |
Year |
2024 |
Pages |
400 |
Binding |
Hardcover |
Size |
17 x 24.5 cm |
ISBN |
9789939981192 |
tags: Լի Այակոկա - Այակոկա (ինքնակենսագրություն),ayakoka, inqnakensagrutyun